CASSANDRA HENG
Online Portfolio
2012: Look Book
Design Rationale:
To design a lookbook for a collection it is very important to take into consideraion the folding and paper choice.
Concept of design: Inspired by shapes and harajuku street style. A small catalogue booklet, using an accordian fold, this fold will refelect back to the concept as Harajuku is always changing and fun.
Why Screammm: As Harajuku fashion are always fun, loud and outrageous. Screammm represent "Loud" which is in sync with the brand name as their fashion always stands out wherever they are.
Stylist: Cassandra Heng Photographer: Cassandra Heng Design: Cassandra Heng Model: Linda Hao
Stylist: Cassandra Heng Photographer: Cassandra Heng Design: Cassandra Heng Model: Linda Hao
Stylist: Cassandra Heng Photographer: Cassandra Heng Design: Cassandra Heng Model: Linda Hao
Text by: Cassandra Heng
Design rationale: A magazine for shoe collector and shoe lover Concept of design: Being a shoe lover, it hit me so hard that there are very few shoe magazine being published. Why side kick? Side kick actually means a companion, a partner. It's like your bestfriend, you treat them as a very special person and they stay with your life. It can a life partner as they are closely connected to your heart and now this term is related back to why Side kick was chosen as the title.
Stylist: Cassandra Heng Photographer: Derrick Ng Model: Rose Natleback
Stylist: Cassandra Heng Photographer: Derrick Ng Model: Rose Natleback
Stylist: Cassandra Heng Photographer: Derrick Ng Model: Rose Natleback
Stylist: Cassandra Heng Photographer: Derrick Ng Model: Rose Natleback
Stylist: Cassandra Heng Photographer: Derrick Ng Model: Rose Natleback
Stylist: Cassandra Heng Photographer: Derrick Ng Model: Rose Natleback
Stylist: Cassandra Heng Photographer: Cassandra Heng Design: Theresa Model: Maya Kibble
Stylist: Cassandra Heng Photographer: Cassandra Heng Design: Theresa Model: Maya Kibble
Stylist: Cassandra Heng Photographer: Cassandra Heng Design: Theresa Model: Maya Kibble
Experimenting with high and low key lightings Stylist: Cassandra Heng Photographer: Cassandra Heng
Stylist: Cassandra Heng Design: Cassandra Heng Photographer: Derrick Ng Model: Leonardo A
Stylist: Cassandra Heng Design: Cassandra Heng Photographer: Derrick Ng Model: Leonardo A
To create a series of photo story through Photographer: Mas Nisah Copy Writer: Katherine Kennedy Stylist: Cassandra Heng and Priscilia Leong Design: Cassandra Heng, Priscillia Leong, Mas Nisah & Katherine Kennedy Model: Cathy Rippleback
Photographer: Mas Nisah Copy Writer: Katherine Kennedy Stylist: Cassandra Heng and Priscilia Leong Model: Cathy Rippleback Design: Cassandra Heng, Priscillia Leong, Mas Nisah & Katherine Kennedy
Photographer: Mas Nisah Copy Writer: Katherine Kennedy Stylist: Cassandra Heng and Priscilia Leong Model: Cathy Rippleback Design: Cassandra Heng, Priscillia Leong, Mas Nisah & Katherine Kennedy
Photographer: Mas Nisah Copy Writer: Katherine Kennedy Stylist: Cassandra Heng and Priscilia Leong Model: Cathy Rippleback Design: Cassandra Heng, Priscillia Leong, Mas Nisah & Katherine Kennedy
Photographer: Mas Nisah Copy Writer: Katherine Kennedy Stylist: Cassandra Heng and Priscilia Leong Model: Cathy Rippleback Design: Cassandra Heng, Priscillia Leong, Mas Nisah & Katherine Kennedy
